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Brochure

Brochures can cost little and accomplish a lot -- if they are correctly targeted

An effective brochure has to reflect its business purpose.

 

For example, if you are shopping around for a cheap vacation, you will not be attracted to a glossy brochure on expensive stock with a young and wealthy looking couple lounging on the front cover.

 

Your brain will switch that off as being contradictory.

 

However, you will respond to a colourful, six-panel fold out with “Discount Hotels” and “50% off” screaming at you from the front panel.

 

Our brochure writing starts with the basic parameters so we know it is appropriately positioned against your target.

 

 

Do you need a brochure ?

Probably.  A brochure is a powerful tool for increasing increase your exposure. It is relatively inexpensive, produced rapidly and in quantity

They have a variety of uses such as: direct mailings, handouts, leave behinds, point-of-purchase, follow-up responses, information kit or welcome package inclusions

 

Here’s how you would get the ball rolling:

1.       You contact us by email (below) with your coordinates for a callback

2.       We call you within 24 hours to discuss your precise needs

3.       We send you in writing a cost estimate and delivery schedule

4.       You pay 50% up front and we go to work

5.       We submit a detailed content outline

6.       We submit a graphic design

7.       We deliver the first draft on schedule

8.       You get up to two sets of revisions of texts and graphics

9.       We deliver the final content file

10.   You pay the balance due

 

Click here to email us for more information.

 

See also “Marketing Kit”

Annual Reports

Backgrounders

Brochures

Communications Planning

Corporate Communications

Corporate videos

Corporate websites

Employee Communications

Executive speeches

Fact sheets

Marketing Kit

Newsletters

Online text adaption

Media Releases

Quarterly News Release

Storyboarding

Powerpoint Presentation

White Papers