Media Release

Don't forget the person between you and the public

The media release is also called news release or press release. That tells you one thing: Job #1 with non-paid publicity is to get your information used -- published or broadcast – by the media.

That means constructing it in a specific way.   You need to meet the needs of the person between you and the public before it will get out there.

The best way to do that is to make his or her life simple.  Write a media release so it can go straight into the media outlet with a minimum amount of editing.

Meaning?  Short paragraphs, punchy headline, short quotes, accurate titles, few adjectives and adverbs, no mistakes, sound grammar, under 2 pages and with your contact info.

Access the pros

At ISWW, your release will be written by professionals who understand the game.  We will also optimize your release for online retrieval.

We will deliver the text to you for distribution by your own people or agency.   We can also distribute it for you to traditional and online media

Here are the steps involved.

1. You contact us by email (below) with your coordinates for a callback
2. We call you within 24 hours to get details
3. We send you in writing a cost estimate and delivery date
4. You pay 50% up front
5. We go to work
6. We deliver the first draft on schedule and you get up to two sets of revisions
7. We deliver the finished product (or distribute it for you as specified)
8. You pay the balance due

Click here to email us for more information.