Annual Report s
Annual reports might just be one of the most under rated and over produced components of
corporate communications.
Under rated:
Too few companies see that the real strength of the AR is this: you are speaking directly –
no filters – to your most important audiences. It is a
window on your strategies, plans and competence and the audience is already gathered outside,
waiting.
Over produced:
Thousands of man-hours are spent labouring over punctuation in texts that are hardly reader
friendly. Hundreds of thousands of dollars are spent on a physical product that might be out of date
before the ink is dry.
We bring fresh thinking to the report annual tool that has astonishingly productive
potential.
We give you a distinct voice and we engage your audience.
Here are the steps involved.
1. You contact us by email (below) with your coordinates for a callback
2. We call you within 24 hours to arrange a briefing
3. After reviewing your website, we discuss your expectations for the AR and a research
procedure.
4. We send you in writing a cost estimate and delivery schedule
5. You pay 50% up front
6. We go to work
7. We submit a detailed content outline
8. We deliver the first draft on schedule and you get up to two sets of
revisions
9. We deliver the final content file
10. You pay the balance due
Click
here to email us for more information.
Click here to read an excerpt from the Annual
Report of North America’s second biggest convenience store operator, Alimentation Couche-Tard
Inc.
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