Newsletter Example
Client:
Akzo Nobel SICO
The company is a leading paint manufacturer and part of the global Akzo Nobel organization. A
two-year project would upgrade the company’s business information systems and make them common with the
rest of the organization.
Comment:
The biggest challenge of the roll-out was not technical but change management. For the overnight
“go-live” scenario to be successful at the end of two years, every employee would have had to
understand and buy into the change. Communication was seen as a key element of success and
was built around this project newsletter.
(Excerpt)
THE COUNTDOWN IS ON!
Team kick-off meeting officially launches our transition
to SAP-Saturn information system
Nine months of planning and analysis are over and we are in “Go” mode for one of the most
important projects in our history.

The conversion to an SAP integrated information management system represents a major upgrade in
our ability to deliver excellence in business and, in particular, to meet the expectations of our
customers.
The new system brings us onto the same playing field as the leading member companies in the Akzo
Nobel Decorative Coatings unit worldwide.
“It’s the most important project since I came here in 1996,” says President Pierre Dufresne.
“Everybody will be affected at some point in the next few months. Our success depends on all our
employees understanding the project and getting behind it.”
There is a very important difference in this change, says Dufresne. We are not adapting a
new system to our way of business. We are adapting our way of business to a new
system.
“This SAP system has been proven and adapted by Akzo Nobel,” he points out. “It is designed on
best practices for each function and each of the Akzo Nobel companies is adopting it.”
Everyone implicated will receive top-quality training from experts. Even those not
directly impacted will be kept informed of all developments through this newsletter and other
forums.
The main benefits of the new system will be felt in our customer facing activities.
Our ability to offer exceptional customer service will be greatly improved, our finished goods inventory will
be much better managed and both pricing and distribution will be greatly enhanced.
“We have a tremendous advantage in the fact that similar SAP conversions have now been
successfully completed at other Akzo Nobel locations,” points out Dufresne. “Their experts have helped
us with the planning stage and will be on the implementation team that takes over now.”
The new system will standardize procedures and processes with the other members of Akzo
Nobel. By standardizing it will improve internal efficiency and the conversion will also bring to us
all the improvements they have researched to date.
A budget of nearly $6 million was approved for the project by Akzo Nobel management this past
July
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