PowerPoint Presentation

Properly used, it's a hugely powerful tool

“Death by PowerPoint” became quite a trendy phrase in the last few years.

It’s not hard to understand why: who hasn’t sat through a totally unimaginative and badly prepared PP show.

Unfortunately, this maligns an incredibly powerful and useful tool for successful communications.  

A well thought-out speech with well produced visuals will usually outperform the speech alone – unless you are Lee Iacoca or Bill Clinton.   There are two reasons why the optimum combo fails.

• The storyboard is poor. The visuals must be specified to complement the speaker, not contradict or mimic him/her by having exactly the same content.
• The production is poor.  Quality counts in the visual world right down to the choice and size of font and the crispness of imagery.

 Just because anyone can make a PowerPoint frame doesn’t mean they should.

At ISWW we know the rules, what works and what doesn’t.  And we know how to treat the text and the storyboard as one entity for communicating information.

What’s the storyboard?

The storyboard is a printed list of the visuals, frame by frame.  It can be prepared at various levels of completeness but you need to wind up with a fully detailed storyboard that presents the actual words that will be on the screen.

Illustrations can be put in the printed version, but they are more often just described.

The purpose of the storvboard is to get agreement on the content before getting into the time-intensive process of actual designing and producing the PP frames.  The storyboard should be accompanied by graphic treatments of the 2-3 major types of “slide” that will be shown ( type, bar chart, etc).

Is this what you need?

If so, here’s the drill.

1. You contact us by email (below) with your coordinates for a callback
2. We call you within 24 hours to get details
3. If we are not writing the speech, we need the text or access to the writer.
4. We send you in writing a cost estimate and delivery date
5. You pay 50% up front
6. We go to work
7. We deliver the first draft storyboard on schedule and you get up to two sets of revisions
8. We deliver design treatments for the presentation “look”
9. We deliver the finished product.
10. You pay the balance due

Click here to email us for more information.