The Leave-Behind
The event closer that too often gets forgotten
A "Leave-Behind" is any kind of summary of a live presentation. Its purpose is
to extend the original message to those who did not attend the live presentation.
Here's what gets forgotten:
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The extra audience is often just as important as the actual one
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They need to understand the key messages just as clearly
But this isn't going to happen if you just distribute a slide file. Or a
text file without the visuals. Or an audio-only recording.
If it took a visual medium -- the PowerPoint -- to help the live audience
get the message(s), this is going to be just as key for the extended audience.
Print Leave-Behind We'll prepare a transcript document in
Word or PDF that includes the key visuals in position for perfect clarity. This can mean recreating complex
or "build" visuals in a simpler form
Online Leave-Behind
We'll create a file that takes advantage of the online medium as necessary ( e.g. audio/video clips, animated
visuals). We'll also create a downloadable file in PDF.
Yes, it costs more than just putting up the slide file on your website.
But you'll get a lot more out of it.
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